The Playbook

Discover the marketing masterstrokes of history’s greatest practitioners! The Playbook showcases how history’s greatest marketers won sales, launched products and transformed whole industries.

Starch Ratings: The Definitive Guide

If you knew which part of a page your target audience was most likely to look at first, what advertising spaces would you buy, and what type of marketing message would you put in that space?

No Creative Pitches

How three talented advertising men built a successful agency by offering less than their competitors

Jump-Start Copywriting

How David Ogilvy sold every Rolls-Royce in America using nothing but direct-response copywriting techniques

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