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The Playbook

No Creative Pitches

How three talented advertising men built a successful agency by offering less than their competitors

Categories
The Playbook

Duane Jones and the Blarney Stones

How a cost-conscious advertising man literally moved mountains with self-liquidating premium offers

Categories
The Playbook

Jump-Start Copywriting

How David Ogilvy sold every Rolls-Royce in America using nothing but direct-response copywriting techniques